Recommended by overseas headhunting companies: Is your company "seizing opportunities" or "wasting opportunities"?

Overseas headhunting companies have found that in the eyes of many people, doing "strategy" is the responsibility of large enterprises, while small and medium-sized enterprises seem to only need to bury their heads and respond quickly. But the reality is often that small businesses without a strategy are like ships without a compass, seemingly flexible but easily lost.

Strategy is a necessity for survival: small and medium-sized enterprises have limited resources, with scarce funds, talents, and teams. If these valuable resources are not used in the truly critical areas, opportunities will soon be snatched away by others.

Many companies have misunderstandings about their strategies:

1. Mistakenly mistaking 'no core competitiveness' for' small but beautiful 'results in only' small 'without' beauty '.

2. Staying stuck in shouting slogans, such as' to be the first in the industry ', without a specific path, relying on intuition to do things, resulting in a mismatch of resources.

3. Accustomed to following the old path, unwilling to adjust, and ultimately eliminated by the environment.

These misconceptions have caused many small and medium-sized enterprises to consume their already limited energy in confusion.

1、 Recommended real case by overseas headhunting company: Fengming Capacitor's transformation path

Fengming Capacitor was once a typical home appliance OEM factory, deeply mired in price wars and passive cost reductions. In order to break through, the company once established an "Industrial Division" and invested dozens of people in research and development. The team worked overtime, but in three years, the sales revenue was less than 10 million.

Where is the problem? Without a clear strategy, even if you try hard, you may just be running in the wrong direction.

Later, under the guidance of external consultants, Fengming Capacitor began to systematically build its own strategy, mainly doing three things:

Firstly, the "Five Look Analysis Method" involves identifying the situation, trends, industries, customers, competitors, and oneself. Prior to this, Fengming Capacitor couldn't even pinpoint who its competitors were.

Secondly, focusing without direction is not called "battle", and not giving up is not called "strategy". Fengming Capacitor decisively cut four business directions and focused only on "optical storage string capacitors".

They found in market research that customers spend 10 yuan to buy capacitors, but have to spend an additional 100 yuan for explosion-proof protection. So, they developed a targeted "high reliability and safety thin film capacitor", which opened up the market in one fell swoop.

Thirdly, organizational restructuring is necessary to ensure the implementation of the strategy. The CEO of Fengming Capacitor personally manages the product line, which requires organizational support. The sales team enjoys an 8-month salary protection period to confidently explore the market, and the technical department head is directly stationed at the customer site to provide immediate technical support. From architecture to motivation, align comprehensively with strategy.

2、 Recommended by overseas headhunting companies: why small and medium-sized enterprises actually need more strategy

Due to limited resources, it is necessary to focus on small and medium-sized enterprises that cannot afford trial and error. Strategy can help small and medium-sized enterprises concentrate resources on key areas and avoid wasting resources by casting a net everywhere.

Flexibility is an advantage, but the characteristic of having a small and easy to turn ship makes it easier for small and medium-sized enterprises to adjust their strategies. However, it is necessary to have a clear direction as a prerequisite, otherwise it will be easy to attack from all sides.

Avoiding tough battles and finding their own battlefield, small and medium-sized enterprises need to differentiate their positioning and find their own niche markets in order to form a sustainable living space.

3、 Recommended Overseas Headhunting Companies: Write at the End

Running a business is like rowing against the current, if you don't advance, you will fall behind. In today's rapidly changing world, the era of relying on intuition to do things and opportunities to move forward has passed.

Strategy is not about planning a bunch of empty goals, but a systematic ability to keep you on the right path even with limited resources.

Strategy is not an optional slogan, but the only way for small and medium-sized enterprises to survive and live better.

Recruitment recommendations for overseas headhunting companies:

If you also have the same confusion, you are welcome to join the private board of directors for the new difficulty "Jiuge Talks about Marketing" that no one has paid attention to! Article source: Bangchi Phoenix Tree