Overseas Headhunting Company Recruitment Position: Overseas Brand Marketing - MJ25042101
Job responsibilities for recruitment by overseas headhunting companies:
1. Conduct in-depth research on the dynamics of the American home wear and sleepwear market, consumer demand, and competitor situation to provide a basis for brand positioning and strategy formulation.
2. Participate in brand image shaping and maintenance, including creative conception and design guidance for brand name, logo, visual image, brand story, brand values, etc., to ensure that the brand image conforms to the brand positioning and aesthetic and cultural standards of the US market, and has uniqueness and consistency.
3. Plan and execute online and offline brand promotion activities, such as social media marketing campaigns, e-commerce platform promotions, offline exhibitions, pop-up stores, etc., to increase brand awareness and product sales.
4. Responsible for brand content creation and management, including writing attractive product copy, shooting creative product images and videos, creating promotional posters and advertising materials, operating the brand's official website and social media accounts, etc., to attract consumer attention and interaction with high-quality content.
5. Collaborate with internet celebrities, bloggers, and media in the US market to conduct product reviews, fashion sharing, brand recommendations, and other collaborative projects, leveraging their influence to expand the brand's reach and audience.
6. Analyze brand marketing activity data and market feedback, evaluate activity effectiveness, summarize lessons learned, continuously optimize brand marketing strategies and activity plans to enhance brand investment return.
7. Responsible for building a brand marketing team in the later stage and continuously expanding the brand's voice
Recruitment requirements for overseas headhunting companies:
Bachelor's degree or above, English proficiency level 4 or above, priority given to majors in marketing, advertising, communication, brand management, etc., with experience in brand planning or marketing, preferably in the home wear and sleepwear industry or the US market.